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Semiotics offers in-depth analysis and strategic consultancy of any aspect of communication:

IN ANALYSIS freccia chiuso

Semiotics allows us to scientifically identify the modes and codes of communication which determine the concept/profile/identity and the conveyed positioning of the item tested. It also prefigures the target’s perception, interpretation and experience, thus allowing for accurate interventions aimed at optimising the item tested.

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Semiotics allows to identify the optimal communication properties (style, vision, personality, promise and key-values) to be used in communication and marketing support. These properties help to express the brand's identity and/or concept, as well as the expected and/or ideal value positioning in order to achieve the marketing and branding goals and boost the company's competitiveness.

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