Semiotics allows us to scientifically identify the modes and codes of communication which determine the concept/profile/identity and the conveyed positioning of the item tested. It also prefigures the target’s perception, interpretation and experience, thus allowing for accurate interventions aimed at optimising the item tested.

Learn more...

Semiotics allows to identify the optimal communication properties (style, vision, personality, promise and key-values) to be used in communication and marketing support. These properties help to express the brand's identity and/or concept, as well as the expected and/or ideal value positioning in order to achieve the marketing and branding goals and boost the company's competitiveness.

Learn more...